Since 1898
the tradition of
real italian pasta

Tradition has ancient roots and is passed down from father to son. Our history is important and we must never deny it because it teaches us how to live in the present. The people who are here and those who have passed on have made history and tradition, so every single element of this structure is equally important.

Furio Bragagnolo

A family passion that has lasted since 1898, when Emanuele Bragagnolo he worked as a building contractor in the city of Castelfranco Veneto. One day his work took him to a small pasta factory in southern Italy, where he immediately fell in love with the science and process behind the birth of spaghetti.
From that moment he decided to become a pasta maker.

He returned to the north to open a small pasta factory in the center of Galliera Veneta: the Pastificio Bragagnolo.
20 years later, his son Umberto took the reins of the company, transforming it into an industrial activity and moving the headquarters to Castelfranco Veneto.
Thus was born the Bragagnolo Electric Pasta Factory.

Umberto's resourcefulness led him, in 1932, to open a second factory in Zadar, Dalmatia. At that time Zadar was an Italian city and the factory took the name of Pastificio Adriatico. During the Second World War Zara suffered numerous bombings and the factory was conquered by Tito's regime: this historical event forced Umberto to return to Castelfranco Veneto.

It was here that the third generation of the family took over and, following the birth of the European Union, Franco Bragagnolo began exporting his pasta all over the world.
In 1965 the head office moved to Riese Pio X and, in honor of the events of Zara, Franco decided to give a new name to the company. Pasta Zara was officially born.

Thanks to the experience of his father, the passion and tenacity of a true Italian pasta maker, Franco found the perfect formula to give life to a pasta with an unmistakable flavor, having great success in Italy and all over the world.

In 1997 his children Furio, Arianna, Umberto and Franca took over the business, bringing it to its full glory. Perfecting their father's formula, they gave life to the pasta that is still loved all over the world for its ability to maintain its consistency after cooking and for the selection of high quality raw materials. The end of the 90s and the beginning of 2000 saw the opening of other plants in Northern Italy and the distribution of pasta in 108 countries around the world. In 2020, despite the Coronavirus health emergency, Pasta Zara's production never stopped, surpassing the production record of 285,000 tons in a single year.

The story of Pasta Zara has been going on for more than 120 years, handing down the passion and the Italian spirit of a family that started producing pasta in a small workshop, until it became a leader all over the world.