The concept of the Mediterranean Diet, in other words healthy and nutritious food, spread by Pasta ZARA, now incorporates the “first course” completely. Pasta ZARA provides everything necessary to make it, in other words the pasta (fundamental), accompanied by sauces, oil, condiments, tomatoes, etc. All of these products are available from the Pasta ZARA catalogue, in the so-called non-pasta products. Furthermore, by offering these products, Pasta ZARA enables distributors and importers to carry out combined promotional activities in the sales points.